OUR CUSTOMERS SAY IT BETTER THAN WE DO
Summer Starts Here โ And So Does Your Best Price ๐ค
Memorial day sale โ up to 70% off
MEMORIAL DAY SALE
Up to 70% off
Seasonal styles at their lowest prices this year. Treat yourself before your favorites are gone.
You know the drill. Straps that dig in by noon. Wires that poke after an hour. Or a wireless bra that felt soft in the store โ but went flat by Tuesday.

Airellaโข is built around a semi-fixed molded cup that keeps its shape through your whole day. No wires. No shifting. No adjusting every time you stand up. Just soft, steady support that stays exactly where you put it โ from morning to the moment you get home. And for the first time in a while, you might not rush to take it off.

โ STOP ADJUSTING YOUR BRA BY NOON
The semi-fixed molded cups hold their shape through sitting, moving, and long days โ so you set it once and forget it.

ย โย WIRELESS LIFT THAT ACTUALLY LASTS
A soft-flex frame cradles and lifts without a single wire. You get real support โ without the rib pressure or poking you're used to.

ย โย SMOOTH BACK, CLEAN SILHOUETTE
Wide side panels and a full-coverage band lay flat against your skin. No bulging. No lines under your t-shirt. Just a clean, even shape.

ย โย SO LIGHT YOU FORGET IT'S ON
Ultra-light cotton fabric breathes all day and eases shoulder strain. It also has molded cups that won't go flat. This is the bra you won't rush to take off when you get home.ย

What you get today
Seasonal production batch โ once current stock sells out, restock timing and pricing may change.
Get your Airellaโข today and feel the difference from your very first wear.
Will this work for larger cup sizes like DD or DDD?
Yes. The semi-fixed molded cups and soft-flex lift frame support up to a DD cup with real hold โ not just compression. Check the size chart for the best match.
Does the band roll up during the day?
The wide underband is designed to stay flat and distribute weight evenly. For the best fit, make sure your band size matches the size chart โ a band that's too loose is the most common cause of rolling.
Can I remove the padding?
Yes. The padding is removable so you can adjust your coverage and shape preference.
How should I wash it to keep the shape?
Hand wash or machine wash cold in a lingerie bag. Avoid the dryer โ hang dry to preserve the molded cup structure.
To minimize our carbon footprint, we don't keep all our products in stock. Instead, we deliver our products on demand, which may result in slightly longer delivery times. This approach allows us to offer better prices, benefits the environment, and helps us avoid unnecessary waste together. On average, you'll receive your order within 3โ8 working days after dispatch, and you can easily track it using your Track & Trace number.
โ โ โ โ โGreat Pinterest find
I discovered Elm & Harbor on Pinterest. I was skeptical at first, but ended up Buying 8 T shirts, tops and a bag. Amazing quality. Fast delivery service and customer service. Bought a pair of pants, but did not for me. Customer service was so kind and helpful for a quick return. Kudos to this companyDiane L. 2 days ago
Sarasota, FL
โ โ โ โ โAwesome representative that went out ofโฆ
Awesome representative that went out of her way to solve an issue for me. I love the quality of their clothing and reasonable prices!! I will b a regular customer!!!Brenda T. 3 days ago
Akron, OH
โ โ โ โ โHow it should be everywhere
I have now ordered from Elm and harbor 6 times and from different lines of products including clothing, handbags and bedding. The products have been great every time, very good quality and I am very discerning when it comes to quality. I returned an item only because it didnโt match my room decor and it was so easy.Margaret S. 5 days ago
Burlington, VT
โ โ โ โ โLove E&H
I was skeptical at first but Iโm so glad my niece suggested I shop at Elm & harbor. Not only do I love the price and quality of the clothing, but chatting with costumer service was a breeze. I was asked for my email and order number and before the person was back on the chat I had an email stating my refund was on its way. 5 star clothing and 5 star costumer service.Susan M. 1 week ago
Columbia, SC
โ โ โ โ โCustomer for life
Have ordered many outfits and a tote from them. All amazing quality at more affordable prices. The customer service is also incredible. I am very happy with my experience.Linda P. 2 weeks ago
Minneapolis, MN
โ โ โ โ โWonderful customer service!
I had bought 2 gift cards and sent them to the wrong email address.
Lucy helped deactivate the cards and get a refund so I was able to repurchase the cards and send them to the correct email address. Wonderful service by Elm & Harbor!!Patricia R. 2 weeks ago
Albany, NY
The bag friends ask about. The dress that becomes your go-to. The little something that turns a house into your home.
That's what we make at Elm & Harbor โ pieces designed for women who deserve nice things without thinking twice.
A few times a year, we open up our best prices as a small thank you to our customers. Right now, our Memorial Day Sale brings our most-loved pieces to the best prices of the season.
Only while this run lasts.
We offer free US shipping on all orders โ fully tracked and insured.
Risk-free shopping with our 30-day return promise.
Trusted by 71,300 customers from Maine to California.
Airellaโข โ Supportive Wireless Deep V Bra