OUR CUSTOMERS SAY IT BETTER THAN WE DO
Summer Starts Here โ And So Does Your Best Price ๐ค
Memorial day sale โ up to 70% off
MEMORIAL DAY SALE
Up to 70% off
Seasonal styles at their lowest prices this year. Treat yourself before your favorites are gone.
Some rooms just feel right the moment you walk in.
Warm. Put together. Like everything belongs.

That's what happens when you lay down Veluraโข. The color gradient plush creates the kind of visual depth you usually only see in styled magazine rooms โ soft tones blending into each other, making any space look designed on purpose.
And the moment bare feet touch it, you'll feel why people keep reordering. 1.5 inches of high-density silk wool plush. Ready to use right out of the box. No pad needed.

โ SINK-YOUR-TOES-IN SOFTNESS
1.5 inches of high-density silk wool plush that feels like stepping onto a cloud. Not stiff, not flat โ genuinely soft from day one.

ย โย COLORS THAT HIDE WHAT LIFE DROPS
The gradient pattern doesn't just look beautiful โ it hides crumbs, pet hair, and everyday dust between cleanings. Your rug looks fresh longer without the work.

ย โย STAYS PUT ON ANY FLOOR
Anti-slip dots are built right into the backing. No extra rug pad, no bunching, no sliding when you walk across it. Lay it down and forget about it.

โ EFFORTLESS EVERYDAY COMFORT
Soft, plush, and easy to maintain โ simply shake out or spot clean to keep it looking fresh. Designed for real life, real moments, and everyday relaxation without the fuss.

What you get today
Seasonal production run โ once this batch sells out, restock timing and pricing may change.
Make your room feel like you hired a decorator โ get your Veluraโข while this batch lasts.
Does this rug need an extra non-slip pad underneath?
No. The backing already has anti-slip dots built in, so it grips hardwood, tile, and laminate floors without anything extra.
How thick is it really?
The pile height is 1.5 inches (about 4 cm). It's plush and soft underfoot but not bulky โ doors swing over it easily.
Will it shed a lot when it's new?
Some light fiber may come loose in the first week. A quick shake or light vacuum takes care of it. After that, shedding settles down.
Can I put heavy furniture on it?
Yes. Furniture won't damage the rug, though you may see temporary indentations. The pile bounces back once the weight is removed.
To minimize our carbon footprint, we don't keep all our products in stock. Instead, we deliver our products on demand, which may result in slightly longer delivery times. This approach allows us to offer better prices, benefits the environment, and helps us avoid unnecessary waste together. On average, you'll receive your order within 3โ8 working days after dispatch, and you can easily track it using your Track & Trace number.
โ โ โ โ โGreat Pinterest find
I discovered Elm & Harbor on Pinterest. I was skeptical at first, but ended up Buying 8 T shirts, tops and a bag. Amazing quality. Fast delivery service and customer service. Bought a pair of pants, but did not for me. Customer service was so kind and helpful for a quick return. Kudos to this companyDiane L. 2 days ago
Sarasota, FL
โ โ โ โ โAwesome representative that went out ofโฆ
Awesome representative that went out of her way to solve an issue for me. I love the quality of their clothing and reasonable prices!! I will b a regular customer!!!Brenda T. 3 days ago
Akron, OH
โ โ โ โ โHow it should be everywhere
I have now ordered from Elm and harbor 6 times and from different lines of products including clothing, handbags and bedding. The products have been great every time, very good quality and I am very discerning when it comes to quality. I returned an item only because it didnโt match my room decor and it was so easy.Margaret S. 5 days ago
Burlington, VT
โ โ โ โ โLove E&H
I was skeptical at first but Iโm so glad my niece suggested I shop at Elm & harbor. Not only do I love the price and quality of the clothing, but chatting with costumer service was a breeze. I was asked for my email and order number and before the person was back on the chat I had an email stating my refund was on its way. 5 star clothing and 5 star costumer service.Susan M. 1 week ago
Columbia, SC
โ โ โ โ โCustomer for life
Have ordered many outfits and a tote from them. All amazing quality at more affordable prices. The customer service is also incredible. I am very happy with my experience.Linda P. 2 weeks ago
Minneapolis, MN
โ โ โ โ โWonderful customer service!
I had bought 2 gift cards and sent them to the wrong email address.
Lucy helped deactivate the cards and get a refund so I was able to repurchase the cards and send them to the correct email address. Wonderful service by Elm & Harbor!!Patricia R. 2 weeks ago
Albany, NY
The bag friends ask about. The dress that becomes your go-to. The little something that turns a house into your home.
That's what we make at Elm & Harbor โ pieces designed for women who deserve nice things without thinking twice.
A few times a year, we open up our best prices as a small thank you to our customers. Right now, our Memorial Day Sale brings our most-loved pieces to the best prices of the season.
Only while this run lasts.
We offer free US shipping on all orders โ fully tracked and insured.
Risk-free shopping with our 30-day return promise.
Trusted by 71,300 customers from Maine to California.
Veluraโข โ Ultra Soft Gradient Area Rug