OUR CUSTOMERS SAY IT BETTER THAN WE DO
Summer Starts Here โ And So Does Your Best Price ๐ค
Memorial day sale โ up to 70% off
MEMORIAL DAY SALE
Up to 70% off
Seasonal styles at their lowest prices this year. Treat yourself before your favorites are gone.
You know the feeling. It's 2pm and all you can think about is getting home to take your bra off.
The digging. The adjusting. The red marks that stay for hours.

Velunaโข uses flexible jelly strips instead of underwire โ soft enough to forget, strong enough to lift. All-day comfort that actually supports you, with zero lines under your favorite tops.
Ready to wear from the moment it arrives. No break-in. No fuss.

โ NO MORE DIGGING BY 2PM
The W-shaped jelly strips replace rigid underwire with soft, flexible support that moves with your body. Lift without a single pressure point.

ย โย SMOOTH BACK, ZERO LINES
The extra-wide 4-hook band sits flat against your skin โ no rolling, no bulging, no bra lines showing through fitted tops.

ย โย FORGET YOU'RE WEARING IT
Buttery-soft cotton-spandex blend feels light against sensitive skin. Most customers say they wore it 12+ hours on day one without adjusting once.

ย โย WIRELESS DOESN'T MEAN UNSUPPORTED
3D molded cups separate and shape without squishing. No uni-boob. No sports-bra look. Just a natural, lifted silhouette under anything you wear.ย

What you get today
This bra sells in waves โ once the current batch is gone, restock timing depends on production cycles.
Treat yourself to the Velunaโข โ the bra you'll actually want to put on every morning. Available while this batch lasts.
Will this work for larger cup sizes (DD+)?
Yes. The jelly strips and wide band provide real support even for fuller busts. Many DD and DDD customers say this is the best wireless bra they've found. For the most accurate fit, follow our size chart closely and consider sizing up one band size.
Can I machine wash this?
We recommend hand washing in cold water and hanging to dry. This helps the jelly strips and cups hold their shape longer. If you machine wash, use a delicate cycle inside a lingerie bag.
Will the straps show under tank tops?
The straps are wider than standard bras for shoulder comfort. They work great under t-shirts, blouses, and crew necks, but may peek out under very thin straps or spaghetti tops.
Does this bra have removable pads?
The cups have a small internal slit so you can access the padding for repositioning or removal if needed.
To minimize our carbon footprint, we don't keep all our products in stock. Instead, we deliver our products on demand, which may result in slightly longer delivery times. This approach allows us to offer better prices, benefits the environment, and helps us avoid unnecessary waste together. On average, you'll receive your order within 3โ8 working days after dispatch, and you can easily track it using your Track & Trace number.
โ โ โ โ โGreat Pinterest find
I discovered Elm & Harbor on Pinterest. I was skeptical at first, but ended up Buying 8 T shirts, tops and a bag. Amazing quality. Fast delivery service and customer service. Bought a pair of pants, but did not for me. Customer service was so kind and helpful for a quick return. Kudos to this companyDiane L. 2 days ago
Sarasota, FL
โ โ โ โ โAwesome representative that went out ofโฆ
Awesome representative that went out of her way to solve an issue for me. I love the quality of their clothing and reasonable prices!! I will b a regular customer!!!Brenda T. 3 days ago
Akron, OH
โ โ โ โ โHow it should be everywhere
I have now ordered from Elm and harbor 6 times and from different lines of products including clothing, handbags and bedding. The products have been great every time, very good quality and I am very discerning when it comes to quality. I returned an item only because it didnโt match my room decor and it was so easy.Margaret S. 5 days ago
Burlington, VT
โ โ โ โ โLove E&H
I was skeptical at first but Iโm so glad my niece suggested I shop at Elm & harbor. Not only do I love the price and quality of the clothing, but chatting with costumer service was a breeze. I was asked for my email and order number and before the person was back on the chat I had an email stating my refund was on its way. 5 star clothing and 5 star costumer service.Susan M. 1 week ago
Columbia, SC
โ โ โ โ โCustomer for life
Have ordered many outfits and a tote from them. All amazing quality at more affordable prices. The customer service is also incredible. I am very happy with my experience.Linda P. 2 weeks ago
Minneapolis, MN
โ โ โ โ โWonderful customer service!
I had bought 2 gift cards and sent them to the wrong email address.
Lucy helped deactivate the cards and get a refund so I was able to repurchase the cards and send them to the correct email address. Wonderful service by Elm & Harbor!!Patricia R. 2 weeks ago
Albany, NY
The bag friends ask about. The dress that becomes your go-to. The little something that turns a house into your home.
That's what we make at Elm & Harbor โ pieces designed for women who deserve nice things without thinking twice.
A few times a year, we open up our best prices as a small thank you to our customers. Right now, our Memorial Day Sale brings our most-loved pieces to the best prices of the season.
Only while this run lasts.
We offer free US shipping on all orders โ fully tracked and insured.
Risk-free shopping with our 30-day return promise.
Trusted by 71,300 customers from Maine to California.
Velunaโข Wireless Jelly Strip Bra for All Day Comfort