Veluraโ„ข โ€“ Gradient Plush Area Rug
Veluraโ„ข โ€“ Gradient Plush Area Rug
Veluraโ„ข โ€“ Gradient Plush Area Rug
Veluraโ„ข โ€“ Gradient Plush Area Rug
Veluraโ„ข โ€“ Gradient Plush Area Rug
Veluraโ„ข โ€“ Gradient Plush Area Rug
Veluraโ„ข โ€“ Gradient Plush Area Rug
Veluraโ„ข โ€“ Gradient Plush Area Rug
Veluraโ„ข โ€“ Gradient Plush Area Rug
Veluraโ„ข โ€“ Gradient Plush Area Rug
Veluraโ„ข โ€“ Gradient Plush Area Rug
Veluraโ„ข โ€“ Gradient Plush Area Rug
Veluraโ„ข โ€“ Gradient Plush Area Rug

Veluraโ„ข โ€“ Gradient Plush Area Rug

Regular price$49.99
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  • 30-day money-back guarantee
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MEMORIAL DAY SALE

Up to 70% off

Seasonal styles at their lowest prices this year. Treat yourself before your favorites are gone.


Your Room Just Got Its Favorite Rug

Some rooms just need the right piece to feel finished.

Veluraโ„ข is that piece. The soft gradient colors shift and blend across 1.57 inches of high-density plush, so every angle catches the light a little differently.

Sink your bare feet in after a long day. Sit on it with your morning coffee. It rolls out flat, stays in place, and machine washes when life happens.

One rug. The whole room feels warmer.

Over 12,000 happy living rooms and counting

โœ“ 1.57 INCHES OF CLOUD UNDER YOUR FEET
High-density faux fur at 430 GSM makes every step feel cushioned and soft. Walk barefoot. Sit on the floor. Let the kids play. It's that kind of comfortable.

ย โœ“ย COLORS THAT SHIFT WITH THE LIGHT
The gradient design blends soft tones together so the rug looks a little different from every angle. It's not just a rug โ€” it's the centerpiece your room was missing.

ย โœ“ย STAYS PUT ON ANY FLOOR
A thickened felt backing with closely spaced non-slip dots grips hardwood, tile, and laminate. No bunching. No sliding. No extra rug pad needed.

ย โœ“ EFFORTLESS EVERYDAY COMFORT
Soft, plush, and easy to maintain โ€” simply shake out or spot clean to keep it looking fresh. Designed for real life, real moments, and everyday relaxation without the fuss.

What you get today

  • Veluraโ„ข Gradient Plush Area Rug (100 ร— 200 cm / approx. 3.3' ร— 6.6')
  • 1.57" high-density faux fur with gradient color design
  • Non-slip felt backing โ€” no extra rug pad needed
  • Machine washable on cold
  • Free tracked shipping
  • 30-day money-back guarantee

Each color is produced in small seasonal batches โ€” once a colorway sells out, restock timing is uncertain.

Give your room the softness and color it's been waiting for โ€” at 50% off while this batch lasts.

30-day at-home trial
Try Veluraโ„ข at home for 30 days. If it doesn't look right, feel right, or fit the way you expected, return it for a full refund.


Does the rug lay flat right away?
Yes. Most customers report it flattens within a few hours of unrolling. It ships vacuum-sealed to reduce packaging, but it bounces back to full shape quickly.

Is it thick enough to sit or lay on comfortably?
The 1.57-inch pile feels plush and cushioned underfoot. It's soft enough for sitting, tummy time, or just relaxing on the floor โ€” but it's not a heavy, stiff rug. That's by design: it stays lightweight and easy to wash.

Will the color match what I see in the photos?
Colors are very close to what's shown. Several customers have noted the rug looks even better in person, with the gradient tones blending naturally in different lighting.

Can I vacuum it?
Yes. A standard vacuum works fine. For best results, use a low suction setting or a handheld attachment to avoid pulling the fibers.

  • Size: 39.4" ร— 78.7" (100 ร— 200 cm)
  • Pile height: 1.57" (4 cm)
  • Density: 430 GSM
  • Material: 100% polyester faux fur
  • Backing: Thickened felt with non-slip dots
  • Weight: Approx. 5.5 lbs
  • Machine wash cold on a gentle cycle with mild detergent.
  • Wash separately.
  • Air dry flat.
  • Do not bleach. Do not tumble dry.

To minimize our carbon footprint, we don't keep all our products in stock. Instead, we deliver our products on demand, which may result in slightly longer delivery times. This approach allows us to offer better prices, benefits the environment, and helps us avoid unnecessary waste together. On average, you'll receive your order within 3โ€“8 working days after dispatch, and you can easily track it using your Track & Trace number.

OUR CUSTOMERS SAY IT BETTER THAN WE DO

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Great Pinterest find
I discovered Elm & Harbor on Pinterest. I was skeptical at first, but ended up Buying 8 T shirts, tops and a bag. Amazing quality. Fast delivery service and customer service. Bought a pair of pants, but did not for me. Customer service was so kind and helpful for a quick return. Kudos to this company

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Diane L. 2 days ago
Sarasota, FL
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Awesome representative that went out ofโ€ฆ
Awesome representative that went out of her way to solve an issue for me. I love the quality of their clothing and reasonable prices!! I will b a regular customer!!!

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Brenda T. 3 days ago
Akron, OH
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How it should be everywhere
I have now ordered from Elm and harbor 6 times and from different lines of products including clothing, handbags and bedding. The products have been great every time, very good quality and I am very discerning when it comes to quality. I returned an item only because it didnโ€™t match my room decor and it was so easy.

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Margaret S. 5 days ago
Burlington, VT
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Love E&H
I was skeptical at first but Iโ€™m so glad my niece suggested I shop at Elm & harbor. Not only do I love the price and quality of the clothing, but chatting with costumer service was a breeze. I was asked for my email and order number and before the person was back on the chat I had an email stating my refund was on its way. 5 star clothing and 5 star costumer service.

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Susan M. 1 week ago
Columbia, SC
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Customer for life
Have ordered many outfits and a tote from them. All amazing quality at more affordable prices. The customer service is also incredible. I am very happy with my experience.

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Linda P. 2 weeks ago
Minneapolis, MN
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Wonderful customer service!
I had bought 2 gift cards and sent them to the wrong email address.
Lucy helped deactivate the cards and get a refund so I was able to repurchase the cards and send them to the correct email address. Wonderful service by Elm & Harbor!!

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Patricia R. 2 weeks ago
Albany, NY

Summer Starts Here โ€” And So Does Your Best Price ๐Ÿค

The bag friends ask about. The dress that becomes your go-to. The little something that turns a house into your home.

That's what we make at Elm & Harbor โ€” pieces designed for women who deserve nice things without thinking twice.

A few times a year, we open up our best prices as a small thank you to our customers. Right now, our Memorial Day Sale brings our most-loved pieces to the best prices of the season.

Only while this run lasts.


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